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Meet award-winning Madison Avenue Ad Executive Ralph Gagante (Marc Feuerstein). As an attractive, single, up-and-coming associate on the partner track, Ralph uses the "Sex Sells" approach successfully in his advertising and in everyday life, but there's something missing.
Enter new account director Elizabeth Brenner (Amy Redford): beautiful and intelligent, tough yet sexy, independent yet traditional, she represents all that Ralph truly aspires to in life. Conversely, he represents everything she feels contempt for. But as Ralph and Elizabeth work together, their relationship deepens and she begins to bring out his positive side.
At her urging, Ralph sets out to find help and answers for his behavioral dysfunction and begins an odyssey of therapy, support groups and the beginning of a successful relationship.
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